You know the kind of project that’s had so many rounds you can’t even see the copy anymore?

We write about a lot of complicated topics. Over the past 25 years we’ve developed techniques to help present complex information simply.

Good writing matters more than most people realize.

We all tend to hold tight to the rules we know, especially when it comes to grammar. But language is evolving—and grammar rules need to keep pace.

A blank page can be beautiful—it is perfect, unblemished by even a single decision. Stare at it for a while, though, and you can get lost.

Writing is effective only if it connects with the reader. To make that connection you need more than good, clean prose—you need smart presentation.

The popular image of a writer is solitary and romantic. A good writing process is neither.

Reading a good piece of writing can feel like sleeping on a well-designed boat.

A blank Word document invites you to indulge all sorts of writing sins. To fend off such temptations: Tell the truth.

Good homebuilders start with a detailed blueprint that shows exactly where each piece must go. We think writers should do the same.