Do you need a specialist?

If you’re looking to hire a writer, you may wonder: Do I need a specialist? Someone who writes exclusively in my particular topic or format?

Our answer: probably not. It’s essential for the writer to be conversant in your subject matter and medium, of course. But we find that focusing on one area to the exclusion of others usually isn’t helpful. (For example, you might think of us as specialists in financial writing, but we do a lot more.)

Specialization can even be counterproductive. Writers who focus on only one kind of writing can get lost in the weeds. They may find it harder to relate and connect to readers who aren’t entrenched in the same niche.

We find that three qualities can help a writer develop deep expertise without losing perspective:

Good teamwork is essential to learning from others. The Writing Company’s more than two dozen writers and editors draw on each other’s knowledge constantly—about best practices for writing podcasts, presentations or books; the finer points of ESG investing, arthritis management or satellite technology; and endless other topics.

Curiosity. We find that asking good questions is more productive than knowing all the answers. Sharp questions can draw out the kinds of unexpected, nuanced, useful information that helps and engages readers.

Empathy. We believe that writers’ fundamental job is to put themselves in the reader’s shoes, no matter the format or subject matter. Seeing from the reader’s perspective guides decisions about what information to include and how to present it.

So if you think you might need a writer who’s a specialist, we encourage you to reconsider and look instead for a good teammate who displays curiosity and empathy. We hope you’ll think of us. You can reach us at hello@thewritingcompany.com—we’d love to hear from you.