Writing is effective only if it connects with the reader. To make that connection you need more than good, clean prose—you need smart presentation, too.
The presentation of a piece of content includes everything from length to formatting to design. It can help your message connect—or it can get in the way. Smart presentation is especially critical on the web, where readers are quick to abandon content that makes them do extra work.
Ask the following questions to help yourself find the right presentation for your content:
Try asking these questions during your next writing project.